G-SHOCK x Team Land Cruiser Collaboration: Uniting Toughness and Racing Spirit (GW9500-TLC)

In a thrilling collaboration that marries the robustness of G-SHOCK watches with the indomitable spirit of Team Land Cruiser (TLC), Casio unveils the GW9500-TLC model. This special timepiece pays homage to the relentless challenges faced in the iconic Dakar Rally, where TLC has been a formidable contender since 1995.

The Spirit of Dakar Rally

The GW9500-TLC encapsulates the essence of the Dakar Rally, the world’s most grueling race, through its design and functionality. Inspired by the desert sands traversed by racing machines, the sand-colored band, adorned with a black splatter pattern, evokes the tire tracks left by speeding racers, while the stainless steel bezel components exude bold fearlessness.

Design Elements

A fusion of strength and practical luxury, the watch features a duplex LCD with a separate compass graphics layer, enhancing navigation capabilities, especially in emergency situations. The incorporation of stainless steel bezel components, a first for the GW-9500 model, adds a touch of sophistication while maintaining durability.

TLC Team Colors and Logo

The TLC team’s signature blue, white, and red colors accentuate the design, symbolizing the team’s resilience and camaraderie. The inclusion of the team logo on the band and case back serves as a proud emblem of the collaboration between G-SHOCK and TLC, celebrating their shared commitment to excellence.

Inspired by Land Cruiser 300 GR Sport

Drawing inspiration from TLC’s racing car, the Land Cruiser 300 GR Sport, the watch boasts a black and red color scheme reminiscent of the rugged vehicle. The application of IP to the metal bezel and red accents, including a striking red line on the button at 3 o’clock, mirrors the toughness and agility of the Land Cruiser in harsh conditions.

Band Design and Materials

Reflecting the desert setting of the rally, the sand-colored band is complemented by a black splatter pattern, capturing the adrenaline-fueled atmosphere of off-road racing. Notably, key resin components are crafted from bio-based resin, aligning with G-SHOCK’s commitment to sustainability and environmental consciousness.

Toughness Redefined

Built to withstand the most demanding conditions, the GW9500-TLC features a multi-component structure and an independent front button. The mud-resistant design, with large, easy-to-operate buttons and stainless-steel protection, ensures durability and operability even in the harshest environments.

Commemorative Logo and Packaging

As a testament to the special collaboration, the watch proudly displays the Team Land Cruiser logo on the band and case back. Additionally, when the LED backlight is activated, a TLC graphic illuminates the LCD, further commemorating the partnership. The use of recycled materials in the packaging underscores the commitment to sustainability.


G-SHOCK x Team Land Cruiser

The G-SHOCK x Team Land Cruiser collaboration transcends the realms of timekeeping and racing, embodying a shared ethos of resilience, innovation, and adventure. With its rugged design, advanced functionality, and symbolic significance, the GW9500-TLC serves as a testament to the enduring spirit of exploration and partnership. As enthusiasts and adventurers alike embrace this extraordinary timepiece, they embark on a journey fueled by passion, courage, and the pursuit of excellence.

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