In a momentous stride blending the worlds of fashion, culture, and innovation, adidas Originals and the visionary Edison Chen have joined forces to introduce their inaugural global footwear release, the CLOT Superstar by Edison Chen. This collaboration, born from their debut partnership at Shanghai Fashion Week, marks the genesis of a transformative era, poised to redefine creative boundaries and foster cultural exchange.
Innovative Design Inspired by Cultural Fusion
Drawing inspiration from Chen’s inventive prowess and artistic ingenuity showcased at Shanghai Fashion Week, the CLOT Superstar by Edison Chen presents a contemporary interpretation of the iconic adidas Originals silhouette. Encouraging individuals to embrace their true selves with authenticity, this footwear masterpiece serves as a conduit for bridging Eastern and Western cultures. Chen’s artistic journey resonates throughout the collection, epitomizing spontaneity and effortless style.
Refined Aesthetics and Tailored Craftsmanship
Exuding the essence of classic suiting, the CLOT Superstar by Edison Chen elevates the traditional adidas Originals design with meticulous attention to detail and exquisite tailoring. Notable enhancements include hand-stitched ridges in premium leather adorning the distinctive shell toe, alongside refined updates to the midsole and outsole, featuring a distinctive ripple pattern, visible EVA wedge, and leather welt. Available in a timeless white hue with contrasting black stitching and logo details, this footwear epitomizes sophistication and style.
Global Launch and Corresponding Campaign
Coinciding with the global footwear release, adidas Originals and Edison Chen unveil an immersive campaign that invites individuals to step into the captivating world of the House of Edison Chen. Reflecting an ethos where elegance meets effortlessness, heritage is revered, and connection is paramount, the campaign transports viewers from the vibrant streets to an intimate speakeasy lounge. Featuring a diverse cast of cultural icons including Jung Woo, Chris Severn, Joyce Wrice, Brent Faiyez, and DPR Ian, the campaign unfolds as a captivating journey guided by Chen himself. Through each room, viewers are immersed in a cultural tapestry, united by their individuality yet aligned in their cultural resonance.
Pricing
The CLOT Superstar by Edison Chen will be available for purchase in-store at select JUICE retail locations, online via adidas.com/edisonchen, juicestore.com, and through the CONFIRMED app starting February 23, 2024. Priced at USD 200, this groundbreaking footwear offering invites individuals to embrace originality and embark on a cultural journey unlike any other.
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adidas Originals and Edison Chen – The CLOT Superstar
In a landscape where creativity knows no bounds and cultural exchange thrives, the collaboration between adidas Originals and Edison Chen marks a pivotal moment in fashion history. Through the CLOT Superstar by Edison Chen, individuals are empowered to transcend boundaries, embrace their unique identities, and embark on a journey where authenticity reigns supreme. As the world eagerly awaits the global launch, this visionary partnership sets the stage for a new era of creative innovation and cultural convergence.
