Adidas has taken inspiration from the upcoming Marvel’s Spider-Man 2, set for release on October 20 exclusively for the PlayStation 5, to craft a collection that tells Peter Parker’s story in a style beloved by countless fans.
The collection showcases the striking moment when Peter Parker’s Advanced Suit 2.0 succumbs to the menacing Venom symbiote, resulting in eye-catching graphics that are sure to make a statement. The lineup includes an array of training footwear and apparel, such as Ultraboost J and Ultra 4D sneakers, the adizero 12.0 football cleat, sweatshirts, compression tights, and more, meticulously designed to cater to the needs of both gamers and athletes.
Adidas’s unique collaboration even extends to Marvel’s New York, as their products will be featured on the in-game citizens of the iconic city.
Shane Jochum, senior director of market strategy and partnerships at adidas, expressed his enthusiasm for the project, stating, “We’re incredibly proud of this unique collaboration, which reaches both gamers and athletes by telling Peter Parker’s story in a style that we know so many fans know and love. The connection between Marvel’s Spider-Man 2 and this collection is so special and allowed us to really play with so many design aspects of Marvel’s New York, on apparel and in-game. It’s been amazing to see the creative design come to life within the new video game, and we’re excited to see athletes and fans game in style.”
The Peter Parker Advanced Suit and Venom collection will be available for purchase globally starting from October 20 through various channels, including the adidas app, online platforms, physical stores, and select retailers. This collaboration promises to bridge the gap between fashion, gaming, and athletics, offering fans a unique opportunity to experience the world of Marvel’s Spider-Man 2 in a whole new way.
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