In a seamless blend of nostalgia and contemporary essence, Song for the Mute and adidas Originals unveil their third collaborative collection, ‘SFTM-003.’ This latest offering breathes new life into the iconic Country OG silhouette, taking inspiration from the vibrant aesthetics of the 90s. The collection introduces three distinctive colorways that pay homage to the era, featuring pale grey and teal nylon reminiscent of vintage wind-breakers, along with a classic black leather option adorned with suede detailing.
A Walk Down Memory Lane: 90s Inspired Silhouettes
The heart of ‘SFTM-003’ lies in the reinterpretation of the beloved Country OG silhouette. Drawing inspiration from the 90s, the collection captures the essence of the era with its carefully curated color palette. The pale grey and teal nylon choices harken back to the iconic wind-breaker style, creating a visual journey through the fashion landscape of the past. The classic black leather variant with suede detailing adds a touch of sophistication, blending retro vibes with modern flair.
Futuristic Nostalgia: Design Elements and Detailing
Adding an innovative twist to the collection, metallic D-ring hardware and a custom paracord-inspired toggle lacing system come together to evoke a sense of futuristic nostalgia. These thoughtful design elements not only pay homage to the past but also infuse the collection with a contemporary edge. The fusion of classic silhouettes with modern detailing sets ‘SFTM-003’ apart as a unique and forward-thinking collaboration.
Lyna Ty’s Modernist Vision: Apparel Beyond Footwear
Creative Director Lyna Ty leaves her indelible mark on the collection by reinterpreting heritage silhouettes with modernist fabrication and detailing. The apparel range accompanying the footwear boasts eight garments that explore new textile directions and techniques. Sherpa fleece zip-up jackets with digital printed contrast sleeves, distressed jersey hoodies, oversized blazers, and press-stud track pants – each piece is a testament to Ty’s commitment to pushing the boundaries of contemporary fashion.
Capturing the Essence: The Visual Campaign
Renowned photographer Atsushi ‘Jima’ Nishijima, celebrated for his candid film set photographs of actors, brings an off-kilter energy to the visual campaign. Collaborating with Art Director and Stylist Stephen Mann, the duo captures behind-the-scenes moments of actors set against city backdrops and transient spaces like back alleys and metal scaffolding. This candid approach to image-making allows Nishijima to freeze in-between moments, showcasing the beauty of the unscripted.
Time Travel and Drama: Erol Karadag’s Theatrical Wigs
Adding a touch of drama to the collection, hair artist Erol Karadag introduces theatrical period wigs that enrich the overarching narrative. Set against the modern environment, these wigs introduce an element of time travel and theatricality, aligning seamlessly with the heritage and modernist themes explored by Lyna Ty throughout her collections.
SFTM-003 – A Harmonious Blend of Past and Future
From the revitalized Country OG silhouette to the modernist vision of Creative Director Lyna Ty, every element of this collection reflects a commitment to pushing boundaries and exploring new realms in the world of fashion. As the visual campaign captures the essence of unscripted beauty, the introduction of theatrical wigs adds a touch of drama, creating a seamless blend of nostalgia and contemporary style that resonates with fashion enthusiasts and trendsetters alike. ‘SFTM-003’ is not just a collection; it’s a visual and sartorial journey through time, inviting everyone to experience the magic of fashion evolution.