In a nod to the past, adidas Originals is set to captivate sneaker enthusiasts this season with the revival of its iconic 2000 Running collection. The brand is on a mission to reintroduce the millennium’s most cherished running silhouettes through meticulous one-to-one remakes, coupled with a fresh take that seamlessly bridges the gap between the then and now.
A Blast from the Past: Reimagining 2000s Iconic Running Silhouettes
The 2000 Running collection showcases three distinctive silhouettes, each a testament to the era’s style and innovation. First on the list is the Ozmillen sneaker, a contemporary interpretation of the iconic Ozweego. With inspiration drawn from the unmistakable aesthetics of the 2000s, the Ozmillen boasts metallic overlays, mesh uppers, and a two-tone color palette. Modern-day Adiplus cushioning breathes new life into this timeless silhouette, firmly propelling it into the future.
Following suit is the Response CL, paying homage to the experimental spirit found in adidas’ archive. Ventilating mesh segments, synthetic elements, and a raw two-tone color palette define this silhouette. Complemented by an EVA cushioned midsole, the Response CL combines the best of the past with the comfort and style needed for the present.
Completing the trio is the adiStar Cushion, one of the most recognizable silhouettes from the 2000s. This futuristic sneaker features a breathable mesh upper, reflective details, metallic elements, and Adiprene cushioning. As relevant today as it was in its heyday, the adiStar Cushion is a true testament to adidas’ timeless design.
Two Thousand Stories Campaign: A Cross-Generational Visual Journey
In tandem with the collection launch, adidas Originals introduces the “Two Thousand Stories” campaign, a compelling visual narrative that brings together two era-defining creatives from different generations. The campaign unfolds as a dynamic visual conversation, capturing the essence of adidas’ cultural significance.
British photographer Ewan Spencer, whose prominence soared in the late 90s and early 2000s, collaborates with contemporary image maker Sophie Jones to craft a cross-generational cast. The outcome is a harmonious blend of Two Eras, Two Photographers, Two Generations, and One Campaign. This unique collaboration aims to tell the timeless story of adidas’ enduring influence on culture.
Ozmillen: A Fusion of Past and Present
The Ozmillen sneaker stands out as a testament to adidas’ ability to seamlessly merge the past and present. Drawing inspiration from the iconic Ozweego, this brand new silhouette incorporates metallic overlays, mesh uppers, and a distinctive two-tone color palette. Modern comfort takes center stage with the infusion of Adiplus cushioning, making the Ozmillen a must-have for those who appreciate the timeless aesthetics of the 2000s era.
Response CL: Channeling the Experimental Spirit
The Response CL pays homage to the experimental ethos of adidas’ archive, embracing ventilating mesh segments, synthetic elements, and a raw two-tone color palette. The EVA cushioned midsole ensures a perfect blend of style and comfort. This silhouette speaks to those who seek a connection to the past while embracing the dynamic spirit of the present.
adiStar Cushion: Timeless Futurism
As one of the most recognizable silhouettes from the 2000s, the adiStar Cushion is a true icon of timeless futurism. With a breathable mesh upper, reflective details, metallic elements, and Adiprene cushioning, this sneaker captures the essence of both eras. Whether you’re reminiscing about the past or embracing the future, the adiStar Cushion offers a distinctive style that transcends time.
adidas Originals 2000 Running collection
adidas Originals’ 2000 Running collection and the “Two Thousand Stories” campaign underscore the brand’s commitment to bridging generations and celebrating its enduring legacy. The revival of iconic silhouettes, paired with a visually captivating campaign, ensures that adidas remains a driving force in shaping cultural narratives across different eras.