Porsche x Xbox

June 23, 2023

3 min.

The world of racing gaming has reached remarkable levels of immersion, and as a result, exciting collaborations have emerged. Porsche, renowned for its iconic designs and superior performance, has closely partnered with Xbox to bring the essence of its legendary vehicles to gaming enthusiasts. Through popular titles like the Forza franchise, Xbox has integrated Porsche’s iconic liveries, becoming an indelible part of racing lore. In celebration of Xbox’s 75th anniversary, the collaboration has given birth to six limited-edition console designs, paying homage to Porsche’s unforgettable racing heritage. Let’s delve into this exciting partnership that merges the realms of automotive excellence and virtual exhilaration.

Unveiling the Limited-Edition Designs

This summer, major auto and gaming events around the globe will witness the grand reveal of the six exclusive Porsche-inspired designs for the Xbox Series X console and accompanying controllers. Each design captures the spirit and history of Porsche’s most iconic liveries, encapsulating their rich stories within the realm of gaming. Let’s take a glimpse at the remarkable designs that enthusiasts can’t wait to get their hands on:

Porsche 911 GT1: The champion of the 24 Hours of Le Mans in 1998.
Porsche Hippie: A race car adorned in deep blue and bright green “hippie” colors, like no other.
Porsche Pink Pig: The pink race car featuring butcher-style cuts that attained cult status.
Porsche Salzburg: The livery that secured Porsche its first overall victory at Le Mans.
Porsche Racing Edition: Known as the “white whale” or Moby Dick, recognizable for its enormous tail.
Porsche 75th: The current race livery on the 963, representing Porsche’s ongoing legacy.

Reviving Memories and Attracting New Fans

Robert Ader, Vice President Global Marketing at Porsche AG, emphasizes the pivotal role gaming plays in captivating new generations and engaging current fans. Many Porsche enthusiasts had their first encounter with the brand through gaming, creating an extraordinary bond that extends from virtual experiences to real-world appreciation. The Porsche x Xbox collaboration seeks to showcase, in awe-inspiring and engaging ways, the unparalleled offerings of the Porsche brand. The unique color schemes adorning the Xbox consoles transform them into captivating design pieces, appealing to both motorsport enthusiasts and design aficionados alike.

Ayesha Coker, Vice President of Marketing at Porsche Cars North America, Inc., expresses Porsche’s excitement in teaming up with Xbox to inspire gamers to dream, both within the virtual world and beyond. With an extensive motorsport history encompassing over 30,000 victories, Porsche faced the delightful challenge of selecting six liveries that fans would instantly recognize from its remarkable victories over the years.

Enter the Sweepstakes and Capture the Porsche x Xbox Experience

Fans in the United States, United Kingdom, and Germany have the opportunity to participate in exciting sweepstakes, offering them a chance to win a limited-edition Porsche-inspired Xbox Series X console and a matching Xbox Wireless Controller. From June 8 to October 1, participants can enter the sweepstakes by visiting www.porschexboxsweepstakes.com. Each Porsche-inspired console will be accompanied by a captivating video shared on both Porsche and Xbox social channels, starting with the Porsche 963 / 75th Anniversary console. It’s an opportunity not to be missed for fans to immerse themselves in the thrilling world of Porsche and Xbox.

A Longstanding Partnership for Unparalleled Gaming Experiences

Since 2005, Porsche and Microsoft’s Turn 10 Studios have fostered a fruitful collaboration, incorporating co-branded elements for Porsche within the Forza franchise. Starting from the original Forza Motorsport and continuing through the latest installment, Forza Horizon 5, Porsche vehicles have been an integral part of the game’s racing lineup. This enduring partnership has consistently provided fans with new avenues to experience the exhilaration of driving a Porsche, firmly establishing the automaker as an innovator in the world of motorsport.