In a nod to the resurgence of instant photography, Leica Camera AG has announced the release of the Leica SOFORT 2, the second generation of their instant camera. This hybrid camera seamlessly blends the digital and analog worlds, offering users a unique photography experience.
Elegance Meets Functionality
The Leica SOFORT 2 boasts a modern, minimalist, and elegant design, a hallmark of Leica’s industrial design expertise. The camera’s user-friendly menu structure and button layout align seamlessly with other digital Leica cameras, providing a familiar and intuitive experience for users.
One of the standout features of the SOFORT 2 is the ability to save digital images and select the best shots before printing. Users can transfer photos from their smartphones or other Leica cameras directly to the SOFORT 2 via the Leica FOTOS App. The camera then produces instant prints on Instax Mini format photo paper with the pull of a manual lever. Leica even offers exclusive photo paper options with warm-white or golden frames.
Versatile and Creative
The Leica SOFORT 2 is designed to be easy to use, minimalist, and stylish. It comes in three distinct colors: black, red, and white. With features like selfie mode, landscape mode, macro mode for close-ups, and a range of lens and film effects, users have ample creative tools at their disposal.
Leica has also introduced a range of accessories for the SOFORT 2, including stylish wooden picture frames that beautifully showcase the prints. Wrist straps, carrying straps, bags, and other high-quality accessories are available to enhance the camera’s individuality and creativity.
The Leica SOFORT 2 is set to be available globally at all Leica Stores, the Leica Online Store, and authorized dealers starting on November 9, 2023. The recommended retail price for the camera will be 379 euros, including VAT.