BAM! is a sofa collection reduced to its basic geometry with two block-shaped volumes creating a seat and back. The design has clear influences from Pop Art culture, and as the name suggests, the sofa leaves the spectator with a sudden and distinct first impression.
The legs come upholstered in the same textile as the seat and back. Both its design and supporting function draw their inspiration from Gothic buttresses. The included cushions are filled with recycled goose and duck feathers from old down products. One of the cushions has been designed with details of a black large embroidered patch with the text BAM!, a nod to the American artist Roy Lichenstein.
BAM! 3 Seater Sofa Dimensions
Widght: 1800 mm / 70.87 inch
Depth: 880 mm / 34,65 inch
Height: 790 mm / 31,1 inch
Seat Height: 380 mm / 14,96 inch
Weight: 40 kg
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. “We believe that responsible and rational mass production benefits the consumer, the factory worker, and everyone in-between.”