Adidas x Yohji Yamamoto

Adidas and Yohji Yamamoto have recently unveiled their latest collaboration, Y-3 Atelier, which promises to prioritize craftsmanship, skill, and dedication in their production. The two have now introduced the first footwear offering from this line, the Y-3 ITOGO, which boasts of being a pinnacle expression of contemporary footwear.

What sets the Y-3 ITOGO apart from other footwear is its minimalist design that comprises only five components, each labeled with a number. These five components include elastic straps, a knitted upper, a boost midsole, a rubber cupsole, and thread. The shoes are assembled using a hand-stitched process that forgoes the use of glue, allowing the silhouette to be completely dismantled if the owner decides to cut the threads.

This innovative approach to assembly aims to challenge the conventional lifecycle of footwear. The shoes’ name, Y-3 ITOGO, is a combination of two Japanese words, “Ito,” meaning thread, and “Go,” meaning five, which nods to its five-component design.

With the Y-3 ITOGO, Adidas and Yohji Yamamoto aim to encourage consumers to think beyond the norm and embrace innovation in footwear design. The Y-3 ITOGO is a bold and daring expression of contemporary footwear, demonstrating Adidas and Yamamoto’s commitment to craftsmanship, quality, and innovation.

Related News: Adidas x MRBAILEY Ozmorphis

Share post:


the lastest

More like this

Drop + Grell OAE1 Signature Headphones

Drop, a renowned community-driven e-commerce brand, has joined forces...

TUDOR Pelagos FXD Chrono “Cycling Edition”: A Masterpiece Engineered for Professional Riders

TUDOR, renowned for its dedication to precision and innovation,...

Waterfield Shinjuku iPad Messenger Bag

WaterField Designs, a renowned name in functional and stylish...

Introducing the Revamped Moto Guzzi V85 Range: Elevating Adventure Riding

The iconic V85 range has undergone a significant refresh,...