In a groundbreaking announcement, adidas Basketball proudly unveils NBA All-Star Anthony Edwards as its newest signature athlete, set to release his first-ever signature shoe.
Anthony Edwards, a rising star in the world of basketball, has made an indelible mark in just three NBA seasons. Known for his electrifying style, gravity-defying moves, versatile scoring abilities, and unwavering commitment to defense, Edwards has garnered a global fan following.
Eric Wise, Global General Manager of adidas Basketball, expressed his enthusiasm for the partnership, saying, “Anthony Edwards is the embodiment of a true superstar. His journey is already legendary, representing hope, determination, and boundless potential to so many. His unstoppable athleticism, passion for the game, family values, and unwavering loyalty make him truly one-of-a-kind. adidas is thrilled to welcome him to our signature roster.”
This winter, the world will witness the culmination of Anthony Edwards’ journey as he collaborates with adidas Basketball to introduce the AE 1, a futuristic and meticulously designed shoe tailored to his exact specifications.
As the newest face of adidas Basketball, this remarkable partnership symbolizes the fusion of Edwards’ bold spirit, explosive talents, and limitless versatility with the legacy of a brand synonymous with excellence.
Edwards himself shared his excitement about the collaboration, stating, “The launch of the AE 1 is, without a doubt, one of the pinnacles of my career and life to date. Having the support of adidas Basketball and joining the ranks of basketball legends on their roster is a dream come true. This is just the beginning – believe that.”
To celebrate the launch, adidas Basketball and Anthony Edwards hosted a special homecoming event in his hometown of Atlanta, Georgia on September 23.