Following the white, black, and ecru color versions that have been available since May 2022, a new stylish color, “Earth Blue,” has been added to the line-up, created using recycled water bottle materials.
The comfortable LinkBuds S will be available in the new “Earth Blue” color. Parts of the body and case of LinkBuds S in Earth Blue are made from recycled water bottle materials which creates a unique, one-of-a-kind marble pattern. It was originally developed by Sony in pursuit of a new design expression with the aim of expanding the potential use of recycled materials.
In addition to the “Earth Blue” model, the entire LinkBuds series also comes with plastic-free packaging (excluding coating and adhesive materials) and the headphones are made with recycled materials from automobile parts, reflecting Sony’s commitment to help reduce the environmental impact of its products.
LinkBuds S “Earth Blue” is an initiative in support of Sony Group’s “Road to Zero.” Sony Group’s long-term environmental plan “Road to Zero” aims to reduce our environmental footprint to zero by 2050. As part of this, Sony established the “Green Management 2025” environmental medium-term targets that took effect in the fiscal year 2021 and will run through the end of the fiscal year 2025. It aims to accelerate efforts such as the introduction of recycled plastics, the reduction of product power consumption, the elimination of plastic from the packaging of newly designed small products, and the introduction of renewable energy.
Donation Program to Support Ocean Conservation Activities
The annual production of plastic has increased approximately 20 times over the past 50 years, while the amount of plastic recycled has remained at approximately 9 percent. At the time of LinkBuds S “Earth Blue” launch, Sony will become a proud partner and donate $500,000 to Conservation International (CI), an international NGO that has worked across 70 countries to date since 1987 to empower societies to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity.