Sony Expands Professional Display Range with New Flagship 98-Inch Model (FW-BZ53L)

Sony has unveiled its latest addition to the BRAVIA Professional Displays lineup, introducing the flagship 98-inch FW-BZ53L series. This expansion caters to the increasing demand for high-quality screens across various industries, including retail, education, and corporate environments.

Enhancing Viewing Experience

The FW-BZ53L series features Deep-Black Non-Glare technology, offering low reflection, high contrast, and precise image quality. This makes it suitable for challenging lighting conditions, such as high ambient light or direct lighting environments. With features like Full Array Local Dimming backlight technology and XR Motion Clarity, the BZ53L series ensures an optimal viewing experience in any setting.

Sony FW-BZ53L

Smart Features and Sustainability

Sony’s new 98-inch display boasts class-leading features, including a 47% haze with Low Reflection filter, outstanding brightness of 780 nits, and support for 4K 120 Hz panel. Additionally, the display incorporates sustainable elements such as recycled plastic materials and packaging, along with power-saving modes for reduced energy consumption.

Expanded Range and Enhanced Support

Alongside the flagship 98-inch model, Sony introduces the BRAVIA 7, 8, and 9 tuner models, offering improved brightness, sound quality, and colour volume. These models come with Sony’s 3-year Pro Prime Support service package, ensuring optimal customer support throughout the installation.

Sony FW-BZ53L

Meeting Diverse Demands

With sizes ranging from 43 to 98 inches, Sony’s expanded professional display range addresses the diverse needs of commercial environments. From retail showrooms to large lecture halls, these displays offer reliability, picture quality, and broad compatibility, making them ideal for various applications.


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Continued Innovation

Christopher Mullins, Head of B2B BRAVIA Product Marketing at Sony Europe, emphasizes the company’s commitment to innovation and sustainability. The new models not only deliver exceptional picture quality but also contribute to a more sustainable future through eco-friendly design and features.

Sony’s latest range of professional displays combines cutting-edge technology with environmental responsibility, providing customers with versatile and high-quality solutions for their display needs.

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