Sony Alpha 7 IV

Sony ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with wonderful image high quality and efficiency, redefining the original standard set by the Alpha 7 III. The brand new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based mostly on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression, and varied features to help the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish.

The brand new ALPHA 7 IV is the ultimate hybrid camera packed with excellent still image high quality and evolved video technology with advanced autofocus, enhanced operability, and workflow functionality.

With a newly developed 33MP full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is achieved. The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise. Its 15-stop dynamic range allows a wide expressive range while Creative Look settings will help to create original looks effortlessly for both stills and video.

The latest processing engine BIONZ XR™ used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience. ALPHA 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal-plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the primary time, Real-time Eye AF can now track bird’s and animals’ eye for both still photos and movies, in addition to humans. The detection accuracy for human face and eyes can also be approximately 30% more improved, compared with Alpha 7 III.

The ALPHA 7 IV inherits technology taken from real-world movie production including S-Cinetone™ – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. High-quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The brand new camera also options 10-bit depth 4:2:2 color sampling to allow natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows, and XAVC HS™ for doubled compression efficiency.

Sony Alpha 7 IV Highlights

  • 33MP full-frame Exmor R™ back-illuminated CMOS sensor
  • 8x more powerful, next-generation BIONZ XR™ image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all rec. formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Real-time Eye-AF for humans, animals, birds for photo and movie
  • S-Cinetone, S-Log, HLG, and 10 Creative Look presets in-camera
  • Advanced movie features; Focus Map, Breathing Comp., AF Assist
  • UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
  • Low noise images w/ ISO up to 204800 and 15+stop dynamic range
  • 5-axis in-body image stabilization and Active Mode for handheld movie

More Information

Sony Alpha 7 IV Sample Images

Lens name: FE 90mm F2.8 Macro G OSS
Lens focal length: 90 mm
35mm equivalent focal length: 90 mm
Shutter speed: 1/200 sec.
F-number: F4
Exposure correction value: +0.3 EV
Exposure program: Aperture priority
Metering mode: Multi-segment
ISO: 400

Lens name: FE 200-600mm F5.6-6.3 G OSS
Lens focal length: 600 mm
35mm equivalent focal length: 600 mm
Shutter speed: 1/8000 sec.
F-number: F8
Exposure correction value: +0.7 EV
Exposure program: Manual exposure
Metering mode: Multi-segment
ISO: 10000

Lens name: FE 24-70mm F2.8 GM
Lens focal length: 24 mm
35mm equivalent focal length: 24 mm
Shutter speed: 1/8000 sec.
F-number: F2.8
Exposure correction value: +0.0 EV
Exposure program: Shutter speed priority
Metering mode: Multi-segment
ISO: 100

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