Skechers has partnered with the legendary rapper Snoop Dogg for a commercial that will air during the fourth quarter of the Big Game on February 12th, in the United States and Canada. The thirty-second ad features Snoop delivering papers, chilling, and coaching while wearing Skechers Hands-Free Slip-ins. The commercial is based on Snoop’s idea of “All Walks of Life” and showcases how Skechers can fit every aspect of his active lifestyle.
Along with Snoop, fellow Skechers ambassadors, such as Howie Long, Tony Romo, and Snoop’s friend Martha Stewart, also make cameos in the ad. The commercial features Snoop’s hit song “Who Am I? (What’s My Name?)” and takes viewers on a journey through Snoop’s busy day.
Skechers has been a regular advertiser during the Big Game since its first commercial starring Joe Montana in 2010. The brand has been known for its innovative technologies and materials in the comfort shoe industry and has been leading the industry for years. Some of its popular products include Skechers Hands-Free Slip-ins, Skechers Arch Fit, and Skechers Air-Cooled Memory Foam.
Skechers has previously featured celebrities such as Mark Cuban and Willie Nelson in their Big Game commercials. The brand has always aimed to bring something for everyone, and its partnership with Snoop Dogg is no exception.
“I’m a man of the people,” says Snoop. “I’m excited to partner with Skechers, who always brings something for everyone—just like me. They’re shoes for all walks of life.”
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