New Balance is set to release the Fresh Foam BB, a new basketball shoe worn by Chicago Bulls Guard Zach LaVine.The Fresh Foam BB features the award-winning Fresh Foam technology in its midsole, which provides precisely tuned cushioning underfoot for players who want to effortlessly play both ends of the court. The TPU cage on the lateral side adds stability to allow for sharp cuts on the court. Additionally, the shoe features a seamless lightweight one-piece FitWeave upper that provides 360 degrees of support and comfort.
In addition to its performance features, the New Balance Fresh Foam BB also boasts a unique aesthetic. The limited-edition Fresh Foam BB ‘Paris’ is inspired by the charming, colorful aesthetics found in the architecture of the Rue Cremieux, featuring bold, bright colors found on the popular street. The Fresh Foam BB ‘Virtual’, on the other hand, draws its inspiration from the digital extension of the game and the love players have both on the physical court and the digital one, bringing pops of blue, red, and yellow.
The Fresh Foam BB limited edition ‘Paris’ colorway will be available starting January 20th with the suggested retail price of $130. With its combination of performance features and unique aesthetic, the Fresh Foam BB is a must-have for basketball players and sneaker enthusiasts alike.
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