The Swiss luxury watch brand and internationally renowned contemporary street artist Shepard Fairey join forces to launch a North American exclusive timepiece: The Classic Fusion Aerofusion Chronograph All Black Shepard Fairey, featuring Shepard Fairey’s signature star mandala and Hublot’s All Black iconic design signature.
Art and Watch fans are universally familiar with the names Shepard Fairey and Hublot, with both industry leaders first partnering in 2018 on the Big Bang Meca-10 Shepard Fairey limited-edition timepiece that would begin a celebrated pairing. True to Hublot’s mantra ‘’Hublot Love Art’’ Shepard Fairey has been embraced as a part of the Hublot family alongside peers Takashi Murakami, Richard Orlinski, and Maxime Plescia-Buchi among other greats in the world of Art, Music, Gastronomy, and Sport.
The brand, famous for being first, unique, and different discovered a natural partner in Shepard Fairey, who breaks molds and challenges opinions with his striking artwork that is housed in some of the world’s finest galleries as well as democratically displayed on streetscapes in major cities across the USA and the world.
Expanding on the latest Hublot and Shepard Fairey iteration (released in 2020), the partners again chose a watch from the Classic Fusion collection with the Mandala as the centerpiece, anchoring the All Black design elements so unique to Hublot that intricately layer upon each other to add unexpected depth to the monotonal creation. Complete with a chronograph movement and cased in All Black ceramic with Hublot’s classic black rubber strap, the piece is a work of art and watch-making precision. The opened case back, clad in sapphire, reveals the complication and number of this limited edition, one of fifty-two pieces available for sale exclusively in North America.
The message and motif of Shepard’s Mandala’s continued to be cast throughout the city and North America, with a large-scale visual activation of Shepard’s work wrapping the Hublot Beverly Hills Flagship Boutique and an animated social media campaign that brings to life the creative process of both artist and timekeeper.
The Classic Fusion Aerofusion Chronograph All Black Shepard Fairey timepiece is for sale exclusively at Hublot’s North American boutiques and on Hublot.com/US and retails for $25,200.