Hasselblad Redefines Medium Format Photography with the 907X & CFV 100C

In a groundbreaking move, Hasselblad, renowned for its pioneering role in medium format photography, introduces the 907X & CFV 100C. This latest offering stands as a fusion of modular design and cutting-edge technologies, setting new standards in the realm of medium-format cameras.

Upgraded Sensor Technology

The 907X & CFV 100C boasts a new 100-megapixel back-illuminated sensor, doubling the resolution of its predecessor, the 907X & CFV II 50C. This advanced sensor technology sets the stage for a significant leap in image quality and clarity.

The 907X Camera Body

The combination of the 907X & CFV 100C creates the smallest and most powerful medium format camera in the industry. Compatibility with all XCD, HC/HCD, and Xpan lenses ensures seamless integration of high-quality optics, delivering exceptional images straight out of the camera.

Hasselblad V System Film Cameras

Breathing new life into classic Hasselblad V System cameras like the 500 and 200 series, the CFV 100C empowers photographers to use their beloved film cameras with a powerful digital sensor. This integration preserves the unique experience of shooting at waist level while offering picture quality on par with the digital age.

Technical Cameras

The CFV 100C extends its benefits to technical film cameras, catering to the rigorous needs of photographers, museums, or institutions. The 100-megapixel sensor, coupled with a 3.2-inch touchscreen display and 2.36 million resolution, provides a cost-effective and flexible digital solution for technical photography.

Capturing Images at Waist Level

The 907X & CFV 100C offer a distinctive experience with the ability to capture images at waist level. The classic design, waist-level viewfinder, leather-like coverage, and chrome frame cater to individuals who appreciate vintage aesthetics. The tiltable viewfinder provides a range of perspectives from 40 to 90 degrees.


Hasselblad Natural Colour Solution (HNCS)

The CFV 100C, coupled with the Hasselblad Natural Colour Solution, ensures unparalleled color accuracy, reproducing scenes as the human eye perceives them. The 16-bit color depth presents approximately 281 trillion colors, providing a vast palette for capturing the full visual spectrum.

Impressive ISO Sensitivity and Dynamic Range

With an ISO sensitivity as low as 64, the CFV 100C produces delicate, pure, and richly detailed images. The 15-stop dynamic range preserves rich light and dark details, allowing photographers to push creative boundaries with smooth and natural transitions.

Phase Detection Autofocus (PDAF)

The 907X & CFV 100C introduce Phase Detection Autofocus with 294 zones spread over the 100-megapixel sensor surface. Covering an impressive 97% of the focus range, this advanced technology ensures every shot is sharp and precisely focused. Face detection capabilities simplify portrait photography in diverse locations.

1TB Built-In Storage

A standout feature of the CFV 100C is its remarkable 1TB of built-in storage space. As the first modular camera with built-in storage capabilities, it can store up to 4600 RAW images directly on the camera. This addresses concerns about running out of storage during critical moments or misplacing a memory card.

Lightest, Smallest, and High-Resolution

Weighing 120g less than its predecessor, the 907X & CFV 100C is the lightest, smallest, and high-resolution medium format camera in the industry. This reduction in weight enhances comfort during extended shoots, minimizing fatigue and contributing to improved stability for handheld photography.

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