For many, road cycling is a sport that represents freedom, movement, and the pursuit of progress. Whether it’s pushing for stronger rides or going on longer adventures, the world of cycling is open to all, regardless of skill level or background. The adidas Road Cycling Collection is a range of apparel that helps keep cyclists moving and motivated.
The adidas Road Cycling Collection is designed using feedback from both new and experienced cyclists, with inclusivity at the forefront of its creation. The collection features material technologies such as WIND.RDY and AEROREADY fabrics, and inclusive sizing options for women. These advancements make cycling more comfortable and accessible for a broader range of individuals, whether they’re beginners or advanced riders.
The Road Cycling Shoe 2.0 builds upon the success of its original version by offering a supportive, comfortable fit. The updated design includes a ripstop knitted upper, supportive tongue construction, and a new punched-hole lacing system that provides a sleek, clean look. Additionally, reflective 3-stripe detailing is retained from the original, enhancing safety for riders.
The spring/summer range includes significant updates to all apparel pieces, including a soft-touch Short Sleeve Cycling Jersey that adapts to movement, providing a more comfortable experience. The WIND.RDY Cycling Gilet is versatile and packable, making it the perfect additional layer on cool, breezy days. The Padded Cycling Bib Shorts help reduce vibrations during long rides with supportive, dual-density pads, while the AEROREADY fabric keeps legs dry and comfortable for longer. The Cycling Cap, made with soft, sweat-wicking AEROREADY fabric and mesh inserts, adds the finishing touch to this collection of road essentials for cyclists at every stage of their journey.
But the adidas Road Cycling Collection is more than just apparel. It’s about embodying an ethos of progress and inclusivity that is at the heart of cycling culture. The Push For Change ethos, which is the driving force behind the spring/summer collection, is inspired by cycling collectives around the world that are dedicated to encouraging more people to experience the freedom of riding over the drops.
Three inspiring cycling clubs – Velociposse, a London-based cycling club for women, non-binary and trans people; Dubai’s non-conformist cycling collective, Gaijin Cycling; and New York City’s diversity championing crew, KnightRyders – take center stage in adidas’ SS23 campaign launch films. These clubs represent a diverse range of individuals but share the same approach to creating change and promoting inclusivity. The riders in these clubs understand that progress is made when we chase it together, and the SS23 adidas Road Cycling Collection is an essential tool for anyone looking to join the pursuit.
The adidas Road Cycling Collection is a celebration of the freedom and empowerment that cycling can bring. With apparel that is designed to be inclusive and technologies that help make cycling more comfortable, riders of all levels can experience the joys of cycling. Moreover, by embracing an ethos of progress and community, this collection of apparel represents not just a style but a way of life that is accessible to everyone. Whether you are a seasoned pro or just starting, the adidas Road Cycling Collection is a symbol of the progress and inclusivity that is at the heart of cycling culture.
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