To mark Porsche Design’s 50th anniversary, the exclusive design brand is once again collaborating with the Berlin-based sneaker label SONRA. Together, the two brands are presenting three unique collectors` items in line with the worldwide Porsche Design anniversary campaign “It’s About Time,” staging the special significance of the aspect of time throughout the entire anniversary year. The sneaker trilogy “Past,” “Present,” and “Future” conveys this message in a consistent manner and combines the heritage of Porsche Design with the urban sneaker culture of SONRA.
The design of the shoes references the shared DNA of Porsche Design and Porsche sports cars in terms of functional aesthetics and technological sophistication.
The basis for the second edition of the Porsche Design × SONRA collaboration is the iconic, handcrafted premium sneaker model “proto” by Hikmet Sugör. The striking, sporty, yet elegant shoe is partially made of vegetable-tanned leather. A mix of braided natural-grain premium cowhide was used for the upper material of the sneaker.
Limited to 50 pieces, the Porsche Design × SONRA “Past” model refers to the legacy of company founder Ferdinand Alexander Porsche in its colorway with an off-white vintage-look sole and black-and-gray design. The look was inspired by an exceptional one-of-a-kind vehicle – the Porsche 911 S 2.4 Targa from 1972, the year Porsche Design was born, which was restored by Porsche Classic specifically for the anniversary. As a highlight, the original Porsche Design logo from 1972 is also embossed on the shoe.
The sneaker from the “Present” line also features a black-and-gray design with red accents and design borrowings from the limited Porsche special edition 911 Edition 50 Years of Porsche Design. The sneaker, which is limited to 250 pairs, features the current Porsche Design logo to match. A hidden highlight for collectors is the NFC chip integrated into the tongue, which guarantees the authenticity of the sneaker and also allows you to call up the story and background information on the collaboration.
Looking ahead at the road to come, the “Future” model is produced entirely by a 3D printer as a one-off sneaker in this collaboration. This manufacturing process emphasizes the progressiveness and innovative strength of both brands. Once again Hikmet Sugör again used the automobile as design inspiration. Visually, the “Future” model is strongly reminiscent of sports cars from the world of racing, with the soles particularly standing out. The sipes resemble tubeless tires and the upper material looks like air intakes in the body of a sports car.