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Soulgoods x Nike


Following last year’s Converse collaboration, the debut Soulgoods x Nike collection highlights the growth of sneaker culture and communities in Greater China. The three Dunk Highs, representing the ’80s, ’90s, and 2000s, are an expression of the Beijing-based retailer’s roots in basketball, music, style, and art.

Each shoe embodies specific characters and stories tied to each decade. The Nike x Soulgoods Dunk High ’80s references the style found in classic basketball films and local streetball. The ’90s model represents the rock and hip-hop enthusiasts of the club scene. The 2000s model nods to longtime sneaker collectors and artists who witnessed the previous decades.

The footwear features graphic details like a “Soul Tiger” icon and the Soulgoods motto, “From Beijing to the World.” While the ’80s and ’90s versions have more neutral uppers, the 2000s model has a pink and blue print and the words “Never Change” and “Always Change.”



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