“The Rhude x Automobili Lamborghini capsule collection has been expressly created to reflect the design innovation and cutting-edge style synonymous with both our brands. This is just a taste of what’s to come,” comments Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini.
The partnership, unveiled in Miami during Art Basel at the Lamborghini Beach Lounge, sees a capsule collection rendered with Rhude’s signature premium finishes, Villaseñor’s eye for pacesetting design, and both houses’ distinct branding. The collaboration celebrates the Huracán Sterrato, which also premiered this week in Miami.
The capsule features jackets, cargo pants, polo shirts, tees, flat-brim hats, “soft toolbox” duffels, and more. It fuses influences from different cues, melding a military surplus aesthetic–with a focus on canvases and twills–and direct links to Lamborghini’s automotive legacy, such as with vent-mimicking details on the back of a half-zip anorak (these are inspired by the lines on Lamborghini’s original Countach model, which was produced from 1974 to 1990, as well as those on the Huracán Sterrato). An aviator jacket features patches with both Rhude and Lamborghini’s iconography, while a varsity jacket boldly spells out “Automobili Lamborghini” across the shoulders.
The Rhude x Automobili Lamborghini capsule collection, which ranges in price from $295 – $2,995 USD, is available through www.rh-ude.com from mid-December 2022.
