Genesis Unveils Futuristic Concepts and High-Performance Program in New York

Genesis, a trailblazer in automotive innovation, has unveiled two groundbreaking concept vehicles and inaugurated a high-performance program at Genesis House New York, marking a pivotal moment in the brand’s evolution.

Neolun Concept: Redefining Luxury with Futuristic Innovation

Genesis introduces the Neolun Concept, the brand’s premier full-size electric SUV concept, embodying unparalleled luxury and technological advancement. Drawing inspiration from Korea’s iconic moon-shaped porcelain jars, the Neolun Concept seamlessly blends futuristic design with the warmth of Korean hospitality.

Chief Creative Officer Luc Donckerwolke describes the Neolun Concept as the epitome of timeless design and sophisticated craftsmanship. Its exterior showcases a reductive design philosophy, featuring distinctive coach doors without B-pillars, allowing for a spacious interior and convenient passenger access.

Automatic electric side steps enhance passenger ingress and egress, while body-integrated lamps and a two-tone Midnight Black and Majestic Blue color scheme exude elegance and strength. Inside, the cabin reinterprets Korea’s hospitality culture, with features like a radiant heating system inspired by the traditional “ondol” method.

Magma Concept: Pushing the Boundaries of Performance

Genesis unveils the GV60 Magma Concept, a testament to the brand’s foray into high-performance vehicles under the Genesis Magma program. With a focus on aesthetics and driving experience, the GV60 Magma Concept elevates the design and performance of Genesis’ first dedicated EV model.

Widened and lowered for enhanced stability, the GV60 Magma Concept boasts a dynamic exterior design optimized for aerodynamics. Elements such as enlarged fenders, integrated wheelhouse outlets, and strategically placed fins contribute to improved cooling and aerodynamic efficiency.

The interior features bucket seats upholstered in nappa and suede leather, accentuated by Magma’s iconic orange color. Racing legend Jacky Ickx, Genesis Brand Partner, expresses excitement for his involvement in the Magma program, praising Genesis for its cultured elegance and design aesthetics.


A Vision for the Future of Automotive Excellence

Displayed alongside the GV60 Magma Concept are three other vehicles from the Genesis Magma program: the GV80 Coupe Concept, G80 Magma Special, and X Gran Berlinetta Concept. These models showcase Genesis’ commitment to pushing the boundaries of performance and luxury in the automotive industry.

Attendees can experience these groundbreaking concepts and Genesis’ production models at the 2024 New York International Auto Show, offering a glimpse into the future of automotive excellence.

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