For most, the hottest season of the year comes and goes, but in Puerto Rico, it is always summer. Positive vibes, beaches, and beautiful blue skies are common. Inspired by the eternal summer of Puerto Rico, Bad Bunny and Adidas bring the sky to your feet.
To recognize the iconic feeling of summer, Adidas launches an activation that represents the spirit of the artist, celebrating his creative and blue-sky thinking that has led him to become the global icon he is today. The plane also symbolizes the power of Benito’s art, which manages to bring the essence of La Isla to the entire world, crossing all borders. It is an ode to summer, to play and experience the infinite possibilities that the universe offers us. To create and fly without limits, and express ourselves in total freedom.
The Bad Bunny x Adidas Originals Forum is the newest iteration of Bad Bunny’s Forum with a blue-sky color. This collaboration is interpretation and a great follow-up to 2021 releases such as “The First Café”, “Easter Egg,” and “Back to School” editions.