Adidas has launched its new SS23 Melbourne Tennis Collection, a range of performance apparel inspired by plant life and nature. Select pieces feature a contrast-color mesh layering that when in motion creates a moiré effect and helps to mask the player’s movements and positioning on the court.
adidas has turned to a greenhouse gas technology that uses captured industrial emissions as a new material feedstock. Carbon dioxide is fermented into ethanol, which constitutes 30% by the weight of polyester yarn. The company knitted this yarn into various products and now this carbon-based ethanol makes up at least 15% by the weight of these garments.
The collection features materials from technologies such as HEAT.RDY, which helps maximize airflow and sweat distribution, and AEROREADY, a moisture-wicking fabric that absorbs sweat quickly for a dry feeling. This helps players to move freely and comfortably on the court.
The SS23 Melbourne Tennis Collection will be premiered on court by adidas athletes at the Australian Open, including Stefanos Tsitsipas, Felix Auger Aliassime, Garbiñe Muguruza, and Qiang Wang. The collaboration between adidas and these players is aimed at helping to make the world a better place.
The line features a variety of styles for men and women, including dresses, crop tops, and skirts, as well as sleeveless tanks and 2-in-1 shorts. The long-sleeve tee is also available in the collection.
As a collection of mix-and-match pieces in a range of styles, this line of athletic wear is designed to cater for the needs of athletes both on and off the court. The casual woven jackets and pants are perfect garments for relaxing during downtime between games.
The striking collection features a signature print throughout—a multi-colored photo pattern inspired by earth and plant life. The prominent colors are clear pink, black and white. The pieces are available in an inclusive size range of XS–2XL for both men and women.
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