PUMA, the iconic sportswear brand, has just announced the launch of their latest sneaker, the PUMA Plexus. The Plexus is a new interpretation of the line between sport and style, and it establishes a new and progressive design language, inspired by a seminal model from PUMA’s archive, the Mostro.
The Plexus is designed to be a future classic. The upper is defined by a crafted aesthetic, with mixed textiles, juxtaposing colors, and uncovered construction elements giving the shoe a handmade feel. The shoe also features a distinctive closure, with a unique lace construction.
PUMA’s iconic Formstrip logo is indicated by rope laces woven through the upper of the Plexus, while the aggressive lines of the shoe’s tooling establish an unmistakable outdoor-ready attitude. The Plexus is set to launch in a striking “Elektro Green” color scheme, with additional colorways coming in 2023.
To celebrate the arrival of Plexus, PUMA is launching the Plexus Playground initiative. PUMA has partnered with digital creatives Forty-Two-And-A-Half, who enlisted 18 artists from their network to transform the Plexus, through physical transformations and 3D rendering. This initiative is a unique way for PUMA to showcase the versatility and creativity of the Plexus sneaker.
In conclusion, the PUMA Plexus is a bold and innovative sneaker that pushes the boundaries of sport and style. With its unique design and striking colorway, it is sure to turn heads. The Plexus Playground initiative is a creative way for PUMA to showcase the sneaker and the potential it has to inspire creativity.
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