Indian Motorcycle and Jack Daniel’s have once again teamed up to create a limited edition motorcycle, the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse. This is the seventh collaboration between the two iconic American brands and the latest model draws inspiration from Jack Daniel’s Old No. 7 Tennessee Whiskey. The Indian Chief Bobber Dark Horse is a mechanical masterpiece with its steel-tube frame and powerful Thunderstroke 116 motor. Only 177 units will be produced for global distribution, making it highly exclusive.
The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse features Jack Daniel’s branding throughout the bike and has real Jack Daniel’s Old No. 7 whiskey mixed directly into the Super Graphite Metallic paint. The bike’s design includes several unique elements such as Jack Daniel’s branding on the front and rear fenders, a solo seat stamped with the Jack Daniel’s logo, and a Montana Silversmiths Badge with each bike’s unique serial number. Jack Daniel’s signature can be found on the rear fender and etched into the exhaust for ultimate exclusivity. The tank has a single Indian Motorcycle Script “I” along both sides, and the Thunderstroke 116 engine features non-machined highlighted cylinders and heads.
Other features of the limited-edition motorcycle include white center rims, a solo-saddle seat, a tinted Klock Werkssm Flared Deflector, a Pathfinder 5 ¼ Adaptive LED Headlight that monitors the bike’s lean angle to maximize nighttime illumination, three ride modes, and a four-inch touchscreen powered by RIDE COMMAND with Bluetooth, weather and traffic overlays, turn-by-turn navigation, and more.
According to Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel’s, “At Jack Daniel’s we live by the motto, ‘Every day we make it, we’ll make it the best we can.’ Indian Motorcycle shares that philosophy, which is why this partnership has been such a success.”
Craftsmanship is the fundamental element for both Indian Motorcycle and Jack Daniel’s. The Indian Chief’s design focuses on getting the stance right and maintaining a simple, mechanical design. The Chief’s no-nonsense design pays homage to the glory days of American motorcycling with iconic V-twin style, combined with modern performance and ride-enhancing technology. For Jack Daniel’s, the fundamental element is cave spring water from Lynchburg, TN, which is clean, pure, crisp, and a constant 56 degrees – the very lifeblood of Jack Daniel’s Tennessee whiskey.
The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships starting at $24,499. The order window opens on March 14, 2023, at 12:00 p.m. EST and will close once all bikes are sold.
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