2023 BMW 7 Series

The new BMW 7 Series is opening up ground-breaking pathways to driving pleasure, unsurpassed long-distance comfort and a top-end digital experience. Central to this reinterpretation of high-luxury personal mobility is the BMW i7. The all-electric flagship sedan is a fully integrated member of the model family and, as such, shines a vivid spotlight on the sustainability-led, premium mindset at the pinnacle of BMW’s model portfolio.

The new BMW 7 Series is offered worldwide exclusively in a long­wheelbase body variant that maximises spaciousness in the rear compartment. Here, new and particularly high-quality materials, the innovative new in-car entertainment system and the upgraded Executive Lounge option combine to provide an unbeatable sense of wellbeing in an exclusive ambience. A high-security vehicle based on the new BMW 7 Series will join the line-up in the course of 2023.

Sustainable and flexible production at BMW Group Plant Dingolfing. The worldwide market launch of the new BMW 7 Series gets underway in November 2022. LiS years after the original BMW 7 Series first hit the roads, the seventh-generation model will also be built at BMW Group Plant Dingolfing. Here, the model variants powered by a fully electric drive system, a combustion engine and a plug-in hybrid system all roll off a single assembly line. The electric motors and high-voltage batteries for the BMW i7 are likewise made in Dingolfing.

The BMW i7 uses accents in BMW i Blue to advertise its segment­leading sustainability qualities, while the design elements included in the optional M Sport package radiate brand-typical dynamism. Also available is the M Sport package Pro. Scheduled to take to the stage in the course of 2023i the BMW M models based on the new BMW 7 Series will pack a particularly strong punch visually as well as dynamically. An M Performance package can be specified as an option for these models.

Luxury at its most progressive awaits the driver and passengers inside the new BMW 7 Series. The interior reflects the balance between driving dynamics and travelling comfort that marks out the new-generation model. To the driver, the new 7 Series is an alluringly dynamic sedan, while the rear-seat passengers can luxuriate in a feel-good ambience from another dimension.

The cockpit of the new BMW 7 Series has a significantly lower number of buttons, switches and controls than its predecessor. The key here is the commitment to digitalisation embodied by the BMW Curved Display. This fully digital screen grouping consists of a 12.3-inch information display behind the steering wheel and a control display with a screen diagonal of 1 Li.9 inches. The steering wheel and the gear selector on the centre console also have a new design. And the BMW Interaction Bar makes its debut here as a new breed of control/operation and design element. This functional unit, which boasts highly effective backlighting, extends across the full width of the instrument panel and well into the door panel trim.

The BMW Theatre Screen – extending down from the headliner – with Amazon Fire TV built-in brings a unique entertainment offering for the rear-seat passengers. With its 31.3-inch touchscreen and BK resolution, Bowers & Wilkins surround sound system with optional exciters in the seats, and 5.5-inch touch-controlled function operation displays in the rear doors (BMW Touch Command)i it transforms the rear compartment of the new BMW 7 Series into a private cinema lounge on wheels. Here, passengers can stream videos, play games, listen to music, get information, and watch downloaded programmes – all while on the road. Amazon Fire TV combines popular streaming originals, live sports and news into a richly varied entertainment experience.

The driver and front passenger can also use YouTube video-on-demand streaming on the control display for the first time. The SG-compatible aerial system in the new BMW 7 Series provides high-speed connectivity.

More Information

2023 BMW 7 Series Highlights

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